What is Google
Adsense? Google adsense is a CPC
(cost-per-click) advertising program that allows publishers (anyone
wanting to put ads on their websites) to insert a small amount of HTML into
their sites and have ads appear that are targetted and relevant to the content
of the site.
The good news is that
Adsense is about the easiest way for bloggers or webmasters to start making
money with their sites. After installing the ad code in your site, the Adsense
spiders will crawl your site to see what all your pages are about. They then check
their inventory of ads and put related ads next to each of your articles. This
works out well for everyone as someone reading an article on gardening is much
more likely to buy gardening tools than someone who is reading an article about
car tires.
If
you need more check out Google’s article: What is Google Adsense?
How
does Adsense Work (for publishers)?
So, how does Adsense
work? It starts with the advertisers who choose which keywords they would like
to advertise on. Let’s suppose I want to advertise my new line of gardening
tools that I just created. I would bid on certain keywords like “gardening,
gardening tools, tillers, pulling weeds, etc”
The Adsense spiders
would then match my ads up with :
1.
Those
specific keywords that people type into Google and display them to the top and
right of the search results
2.
Websites
(like yours) that display adsense ads.
The adsense folks will
send out Robots to crawl your site to see what all your content is about. If
they find that you have content that has some of the same keywords that I (as
the advertiser bid for) then my ads will show up on your site next to your
article about gardening tools.
For more about how
Adsense works check out Google’s help page.
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